The Discipline of Delivery in Care & Business
Dr. Wendy Goodall McDonald, widely known as “Dr. Every Woman”, is a board certified obstetrician gynecologist practicing in downtown Chicago, providing comprehensive care to women across all life stages through Women’s Health Consulting and Northwestern’s Prentice Women’s Hospital. She is a clinical instructor with Northwestern University Feinberg School of Medicine, an author of women’s health books, and a popular “edutainment” creator who uses music, humor, and social media to break down complex gynecology topics into accessible, culturally fluent conversations.
Dr. Wendy McDonald does not enter a room. She recalibrates it. Physician. Builder. Relentless problem solver. She has turned hard-won expertise into a repeatable system for impact, translating frontline insight into products, services, and partnerships that actually move the needle. Her thesis is simple, her execution is not. Close the gap between what people need and what institutions deliver, then scale with discipline. The result is a business that operates like a high-performance clinic for inefficiency, diagnosing friction, prescribing innovation, and measuring outcomes with surgical focus. She leads with evidence, communicates with humanity, and refuses to choose between compassion and commercial rigor. If you care about enterprises that create both value and values, clear your calendar. This is the story of how one doctor built a company that treats problems at their root, and why the market is finally catching up to her clarity.
Dr. Wendy on Legacy Diaries Podcast
Walking into the room, the lights were low. Lavender floated in the air from a small diffuser in the corner. The TV was off. A patient sat on the bed, focused, one hand gloved, breathing through contractions.
“Do you need any help, Dr. Walker?” I asked.
“No, thanks, Wendy. We’re doing fine. She’s pushing great.”
Dr. Walker’s calm voice matched the energy of the room—peaceful, intentional, unhurried.
I stood by the door for a moment. “Do you mind if I stay for a while?”
“Not at all,” she said with a smile.
That birth room became a masterclass in grace. Dr. Walker coached her patient gently through each push, guiding, not commanding. Her tone stayed steady, encouraging, patient. No rush, no raised voices, no ego.
This was the kind of OB/GYN I wanted to be.
The Lesson That Changed Everything
Dr. Walker was different. While others raced through rounds, checked charts, and pivoted to surgery at the first sign of delay, she stayed. She cared deeply, treating patients as people, not just measurements.
That day, I learned something that has stayed with me my entire career: there is power—and profit—in the audacity of caring.
“Care isn’t weakness. It’s the strongest business model I know.”
As a young Black woman in medicine, I saw how compassion could change lives. I also saw how fear and silence could cost them. One of my patients once told me she was the only one in her family who went to the doctor. “They’re scared,” she said. “Scared that something wrong will be found.”
That fear pushed me to find new ways to reach people beyond the clinic walls.
From Clinic to Conversation
In 2018, I started writing. My blog made women’s health approachable—less jargon, more real talk. That led to my book, It Smells Just Like Popcorn: The Modern Woman’s A to V Guide to Her Vagina and Beyond.
Writing was my first audacious move. It wasn’t what people expected from a doctor. But it gave me something medicine alone couldn’t: reach.
"If your message can help people, find a platform that multiplies your voice."
For me, that platform was storytelling. For you, it might be video, teaching, or building a product. The goal is the same: expand your care beyond your chair.
Seeing a Problem—and Building the Solution
After almost 15 years as an OB/GYN, I noticed a recurring issue. Patients often discovered new lumps or skin changes in hard-to-see areas—and struggled to check them safely or comfortably.
So I created a tool: a 4-fold illuminated mirror, designed for self-examination. I called it the Every View Mirror—born from my online persona, Dr. Every Woman.
A doctor making a consumer product? Some said it was bold. Others said it was crazy. I called it necessary.
That one act opened the door to more creation.
I’d always preferred men’s boxers over women’s underwear—they were more comfortable, breathable, and didn’t dig into the skin. So I designed Every Bottoms Boxers, a line of women’s underwear that celebrates freedom and comfort.
What started as one mirror turned into a movement.
When Caring Becomes a Brand
Then came Every Bodi Brand—a suite of products for total-body wellness: the mirror, the boxers, and soon, Every Bodi Skincare, formulated for sensitive areas and everyday use.
Every Bodi Skin
Self-care isn’t a luxury—it’s a necessity. Every Bodi is here to make it effortless, with products designed to bring comfort, confidence, and care to your daily routine. We believe your body deserves better—better materials, better design, and better solutions that actually work for you. From breathable essentials to game-changing self-care tools, Every Bodi is built to support you in ways that feel natural, easy, and right. Because when you take care of your body, it takes care of you.
Building a brand wasn’t easy. It required risk, time, and capital. Research. Development. Manufacturing. Testing. Marketing.
I funded much of it through my day job as a physician, my brand partnerships, and personal loans. Every dollar carried purpose. Every product carried story.
"If you’re building something new, ground it in purpose, not perfection."
Three pillars guided my process:
- Prayer: Move only after clarity and peace.
- Experts: Hire people who know what you don’t.
- Storytelling: Share why it matters before you show what it is.
Lessons from the Crowd
In high school, I learned about crowd psychology—how people in groups often wait for someone else to act. We were taught that if you ever need help in a crowd, lock eyes with one person and ask them directly.
But what if no one calls on you?
That’s the moment when audacity matters most. When you act without being asked. When you care because it’s right, not because it’s required.
That is how I see entrepreneurship. Every Bodi Brand was born from that mindset. No one asked me to create these products—but I knew they were needed.
From Medicine to Mission
I’ve learned that the audacity of caring is a strategy, not just a sentiment. It builds loyalty, inspires innovation, and fills market gaps.
Every product I’ve launched—whether mirror, underwear, or skincare—was born from:
- A problem my patients faced,
- A purpose rooted in health equity, and
- A process guided by faith and expertise.
“The best businesses don’t start with a sales pitch. They start with service.”
What You Can Learn from My Journey
1. See the need behind the silence. Innovation starts where discomfort lives. Listen closely to what people don’t say.
2. Act before you’re invited. Don’t wait to be singled out. If something moves you to care, it’s already your calling.
3. Tell your story, not your résumé. People connect with purpose. Let your “why” be louder than your “what.”
4. Partner with experts. Caring doesn’t mean doing it all alone. Collaboration is a form of wisdom.
5. Keep your integrity intact. Money follows trust. Build that first.
The Audacity Blueprint
When faith, care, and courage meet, ideas become movements. That’s the through-line of my life and my business.
Every Bodi Brand was not just built to sell—it was built to serve.
My hope is that other professionals, especially women, see opportunity in their own stories. Step out of the crowd. Create something that helps someone else. That’s what audacity looks like in real life.
“Audacity isn’t noise. It’s the quiet courage to care when no one else will.”
Reflection
Caring led me from a calm delivery room to product design, from the hospital to the marketplace. The lesson is simple: purpose scales.
Your next opportunity may not announce itself—it might whisper. Listen. Then move with audacity.
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